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GiddyUp Privacy Policy
The GiddyUp Group, Inc. (“GiddyUp”) is a US company, based in California. Our mission is to bring you remarkable products from the world’s most innovative companies.
When you use our services, you’re trusting us with your personal data. We understand this is a big responsibility, so we work hard to protect your personal data and put you in control. This Privacy Policy will help you understand what information we collect, why we collect it, and how you can manage your information.
If you are a resident of the European Union (“EU”), the European Economic Area (“EEA”), or Switzerland, processing of your personal data will always be in line with the General Data Protection Regulation (GDPR).
GiddyUp is the Controller of this website, as defined in the GDPR. All personal data collected by GiddyUp is stored exclusively in secure hosting facilities in the US. GiddyUp has data processing agreements in place with our hosting facilities, ensuring compliance with GDPR. Please see our Terms of Service for details. All hosting is performed in accordance with the highest security regulations.
In the case of a personal data breach, we shall notify the effected parties not later than 72 hours after having become aware of it, where feasible and without undue delay, unless the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons. If the notification to the effected parties is not made within 72 hours, it shall be accompanied by the reasons for the delay when the notification is made.
If you are located in the US, GiddyUp processes your data solely in data centers located in the US. GiddyUp has adopted reasonable physical, technical and organizational safeguards which substantially mirror the EU safeguards against accidental, unauthorized or unlawful destruction, loss, alteration, disclosure, access, use or processing of your data in GiddyUp’s possession. GiddyUp will promptly notify you in the event of any known unauthorized access to, or use of, your data.
What Information do we collect, and how do we use that Information?
Browser and Device Information. When you visit a GiddyUp website, we automatically collect some information about your device and your web browser based on a legitimate interest to this information, since it is needed to make our website function properly. We collect your browser’s language and country settings so we can display our website in your preferred language and your country’s currency. We collect information about your device in order to adapt our website to be displayed best on your type of device – smartphone, tablet, laptop or desktop.
Marketing Partner Attribution. GiddyUp works with a number of Marketing Partners who advertise GiddyUp products in a variety of places – Facebook, Google, Pinterest, YouTube, MSN, etc. The mix keeps changing, since our Marketing Partners are always trying new ideas. We will update this policy notification as new partners are added.
We have a legitimate interest in these Marketing Partners being properly credited for their efforts. So, we developed a system that passes a unique id for the Marketing Partner and a unique id for this sale across the Web pages you view along the way to making a product purchase. This system makes use of cookies (a small piece of text sent to your browser by a website you visit) and similar technologies. We also pass this identification information as additional parameters added to the end of the Web address of a page. If you leave a GiddyUp website and then come back, we try our best to re-establish this identification information. We also use a third-party processor for managing Marketing Partner attribution – CAKE, which also uses cookies and IP addresses.
Marketing Partner Attribution data is kept for 90 days.
Advertiser Sales Attribution. Another aspect of Marketing Partner attribution that we have a legitimate interest in are the systems provided by the advertisers for keeping track of successful and unsuccessful sales. The advertisers substantially raise the price of advertisements if they do not receive this information, which would make it economically infeasible for our Marketing Partners to operate.
Advertiser Sales Attribution data is kept for 30 days.
Advertising Audience Generation. Advertising platforms such as Facebook and Google have the concept of an audience, which is a group of people that come to a website over a period of time. GiddyUp and our Marketing Partners can utilize audiences in various ways – to have the advertising platforms find people that are similar to the members of an audience, to show the members of an audience additional advertisements, to exclude members of an audience from additional advertisements, etc. GiddyUp has a legitimate interest in these systems, since advertising would not be financially feasible without utilizing audience mechanisms. But we understand if you do not wish to participate.
Behavioral Tracking. GiddyUp makes use of third-party behavioral tracking systems such as HotJar, Google Analytics, Amplitude and Optimizely. These systems allow us to observe how people use our websites and enable us to improve how they operate. We also use these systems to perform A/B testing of new features and site improvements. This processing is a
legitimate interest, but we understand that you might not wish to participate.
Personal Information Collected When Purchasing Products. When you make a purchase or attempt to make a purchase on our website, we collect the following personal information:
We refer to this information as “Order Information”. We use the Order Information to fulfill your order (including processing your payment information, arranging for shipping, and providing you with order acknowledgement and shipping confirmation emails). We will also send you reminder emails if you fill out some of the Order Information but don’t complete the purchase.
We store your Order Information for at least year, since we are contractually obligated to be able to communicate with you about warranty coverage or other customer service issues. If a product has a warranty period longer than a year, your Order Information will be retained for that period.
Communications from us after Product Purchase. GiddyUp will occasionally send you an email, text or instant message to let you know about new products or special offers available to you. You will always be able to opt-out of these communications if you wish. This is permitted based on the soft opt-in exemption for communicating with existing customers under the 2002 European ePrivacy Directive.
Do Not Track. Most modern web browsers give you the option to send a Do Not Track signal to the websites you visit. However, there is no accepted standard for how a website should respond to this signal. We currently do not respond to do not track or similar signals.
Your Rights under the GDPR
Here is a list of the rights that all residents of the European Economic Area have under the GDPR. They don’t apply in all circumstances – if you wish to use any of them, we’ll explain at that time if they are engaged or not.
With respect to GiddyUp and matters relating to privacy and data protection, we can be reached via email at [email protected], or at the following address:
Attn: Privacy Matter
The GiddyUp Group, Inc.
20 N. Oak St.
Ventura, CA 93001
USA
Please email us if you would like your personal data deleted.
You can also contact our Data Protection Officer by sending us an email with a subject line of “DPO Contact Request”.
Additional information for California residents and their rights under the California Consumer Privacy Act (CCPA)
GiddyUp does not collect personal information from California residents who we know are under 16 years of age. We do not sell, as defined in the CCPA, the personal information that we collect.
Subject to certain exceptions and restrictions, the CCPA provides California consumers the right to request to:
1) Know more details about the categories or specific pieces of personal information that we collect (including how We use and disclose this information);
2) Delete personal information;
3) Opt out of any sales that may be occurring.
Please note that for any of these requests, we will need to verify your identity prior to fulfilling your request in order to protect your privacy and security. Also, please be advised that we need certain types of information in order to provide our services. We will not discriminate against you should you choose to exercise your options under the CCPA.
California residents may make a request pursuant to their rights under the CCPA by contacting us at [email protected]. We will verify your request using the information associated with Your account, including email address. Government identification may be required. Residents can also designate an authorized agent to exercise these rights on their behalf by providing us documentation sufficiently demonstrating that You have granted that authorized agent those rights.
Changes to this Policy
We may change this Privacy Policy from time to time in order to reflect changes in the law or changes to our privacy practices. We encourage you to check this privacy notice for changes whenever you visit a GiddyUp website.
Conditions of Use
We assume that all users of this website and the GiddyUp platform have carefully read this document and agree to its contents. If you do not agree with this Privacy Policy, you should refrain from using our website and platform. We reserve the right to change our Privacy Policy as necessity dictates. Continued use of GiddyUp’s website and platform after having been informed of any such changes to these conditions implies acceptance of the revised privacy policy. This privacy policy is an integral part of GiddyUp’s Terms and Conditions.
Contact Us
If you have any questions, please send us an email at [email protected].
Effective Date of this Privacy Policy
This Privacy Policy is effective as of May 27, 2018 and last updated December 31, 2019.